The aim of this course is to train future equine industry professionals in the fields of sales, services and communication. It is aimed at horse and riding enthusiasts who are already riders. It includes courses devoted to :
- knowledge of the equine industry (history of equestrianism, equestrian institutions, future prospects);
- mastery of sales management applied to the sector (marketing, negotiation, customer relations, community management, merchandising, product creation);
- law (commercial, corporate, labour);
- organization of equestrian events;
- communication (specialized English, DTP).
This specialized training program is designed to train professionals :
- able to implement sales strategies (market research, market prospecting, product marketing);
- demonstrating expertise in the organization, players, operations, products and services of the equine sector;
- able to communicate and negotiate in French and English.
The special feature of this degree, which is highly sought-after by professionals, is that it trains only riders for careers in sales and communication.