The objectives of the IBTM program are based on four key pillars. Firstly, it aims to train executives and managers capable of taking on international positions in the Tourism and Hospitality sector, by developing high-level, cross-disciplinary expertise. Secondly, the course aims to prepare students to become the managers of tomorrow, by cultivating skills in leadership, project management and teamwork. What's more, the pathway's vision is resolutely business-oriented, encouraging students to carry out concrete projects with industry players and develop negotiation and sales skills. Finally, the IBTM Master's program aims to offer its students an international dimension, by enhancing their language and intercultural skills, promoting study mobility and offering the possibility of obtaining a double degree with high market value.