Master in Tourism and Digital Management

Management of Tourism and Digital Organizations

Training

Location

Angers

Diploma obtained

Master

Admission requirements

BAC +3

Mobilité internationale

Internship or Semester 2

Word the training manager

The special feature of this ESTHUA course is that it trains you in the new tourism management professions linked to the digital transformation of companies and regions. The training is based on active teaching by teachers, academics and professionals recognized in their field. Leadership preparation workshops and in-company internships (4 to 6 months) will prepare you for high-potential positions in public structures (Destination management) or commercial companies (Travel management). Become a specialist in tourism and digital management with a Master's degree from ESTHUA, Faculty of Tourism, Culture and Hospitality.

Training Manager

Training objectives

ESTHUA's Master's degree in Tourism and Digital Management aims to train managers of tourism structures and destinations in the digital age. The course prepares students for the new tourism professions linked to digital technology and new societal issues such as Corporate Social Responsibility (CSR). Students on this course will have the opportunity to move into the travel industry (tour operators, travel agencies, etc.) or tourism destination management (tourist offices, tourism development agencies, etc.). Distinctive skills in institutional communication (relations with elected representatives and the media) and digital communication (M-tourism, data management, digital strategy, etc.) are developed in the Master's program, to enable future graduates to keep pace with changes in the tourism industry.

Job opportunities professionals

Graduates of the Master's program will be able to occupy generalist managerial positions capable of managing tourism structures (public or private) and guiding them towards digital transformation or ecological transition. Target professions in local authorities and tourism management organizations:
  • Head of communications and digital in a tourism company ;
  • Digital marketing manager (visibility of a territory on the Internet, etc.); Digital information and data collection and development manager;
  • In charge of the digital transformation of a tourist site or destination ;
  • Tourism office manager (after several years' professional experience).
  • Target occupations in commercial tourism companies :
  • Manager in a tour operator or online travel agency (OTA);
  • Digital marketing manager in the travel and tourism sector;
  • Responsible for optimizing traffic and visibility on the Internet (SEO/SEA) ;
  • Revenue manager and Channel manager (digital distribution) ;
  • Community manager in a tourism company;
  • Web analyst and digital data manager ;
CSR project manager in a hotel group or TO.

Profile of the applicant

The Master's program is open to anyone (students, adults returning to school, jobseekers) with a bachelor's degree or significant experience related to the course. Curiosity and an appetite for digital technology are essential for this course. Experience or knowledge of tourism and digital technology, although not essential, will also be an asset.

Modalités de recrutement

application + interview

Apply at

Practical information

Institute website

Go to top of page