The professional bachelor's degree was created in 2002 in response to the development of ecotourism, with the aim of training professionals capable of developing ecotourism products and services within diversified structures, accompanying and guiding groups of visitors (schoolchildren, tourists, hikers...) in natural areas, using appropriate interpretation techniques. The course therefore focuses on :
- the design and management of tourism products capable of integrating the environmental parameters specific to ecotourism (on the scale of structures, natural spaces and territories);
- promoting, interpreting and raising public awareness of the richness of the region's natural and cultural heritage;
- mastering the logistical and safety aspects of escorting;
- communication and marketing of the products and services created.