This training is adapted to the diversity of tourism businesses. It focuses on all the skills needed to welcome customers, book the services they have chosen and measure their satisfaction. This professionalizing program is offered on a work-study basis, and is in direct touch with developments and challenges in the sector.
Training Manager
Training objectives
The course explores all the key stages of the customer journey in the tourism business: reception and information, advice and personalization, marketing of services, after-sales service, satisfaction and loyalty...
Alternating periods at university and in the workplace enable the skills required for these missions to be delivered and put into practice.
Job opportunities professionals
Trades prepared include reception manager, hospitality manager, public service manager, ticketing manager, concierge manager, boutique manager, quality coordinator, etc.
The Reception, Consulting and Marketing pathway enables rapid integration into the business world.
Potential employers include tourist offices and incoming agencies, travel agencies, cultural sites, entertainment companies, tourist transport companies, concierge services, amusement and leisure parks, companies or businesses organizing tours, etc.
Profile of the applicant
The Licence 3 is open to anyone (students, adults returning to school, jobseekers) with a Bac+2 diploma: DEUST, Licence 2, BTS, etc. A keen curiosity and an interest in the tourism sector and current events are essential, as is fulfillment in service professions. Previous experience in tourism is preferable, particularly to facilitate the search for an apprenticeship.